How to Write a Letter of Introduction That Lands Clients

Plus the Exact Template I Use

Simply put, a letter of introduction is exactly what it sounds like: a letter written to introduce potential clients to your services. The type of letter of introduction you use might depend on who you’re connecting with. For instance, when I send LOIs to pet-related brands, I put my pet writing experience front and center. But when I’m looking to connect with someone outside of that space, I’ll use different examples of my work.

The beauty of a letter of introduction is that it’s a proactive instead of reactive. You’re making the first move to connect with clients. But that also makes it hard. It’s just you, sitting in front of your computer, sending off multiple LOIs to different potential clients. Sometimes you never hear back.

But sometimes you do.

— Kaitlyn

Subscribe to our premium content to read the rest.

Your subscription supports an independent journalist while giving you the tools and support you need to start making more money as a freelancer.

Already a paying subscriber? Sign In.

Add more money to your bank account with:

  • • ✅ A hand-curated list of freelance opportunities published in our LinkedIn group before inclusion in the newsletter
  • • ✅ The Places to Find Freelance Work database with specific social media searches, job boards, and resources
  • • ✅ The complete archive of all editions featuring freelance opportunities
  • • ✅ Exclusive discounts and freebies
  • • ✅ A pitch tracker, the Places to Pitch database, exclusive editions, and more!