Following Up on Letters of Introduction

Like I mentioned in last week’s exclusive edition, LOIs are a really effective way to land clients. LOIs are a long-term bet that do help you land clients. Today we’re covering how to follow up on letters of introduction you’ve sent.

— Kaitlyn

The Art of the Follow Up

Sending a letter of introduction is playing the long game. You’re trying to make a connection with a potential client. Sending a letter of introduction into the void might feel futile. You might not see immediate results but these letters can pay dividends in the months to come.

Let’s face it: everyone’s inboxes are overloaded. Your email may get lost in the crowd. There’s no harm in sending a quick follow-up after sending a letter of introduction.

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